Why are essentially the most profitable artists and managers investing a lot money and time into selling their earlier releases as a substitute of simply new singles?
On this article, we’ll reply this query by trying on the information behind this shift and the way selling your older music is among the most clever methods for streaming success.
1) Older releases are extra common than ever and beginning to dominate the streaming charts
Older releases now make up 33% of the Spotify World Weekly High Songs Chart, greater than doubling since 2020 (Spotify Fan Study).
2) Followers usually tend to take heed to your earlier releases than your newest singles
64% of artist profile streams on Spotify are individuals listening to tracks older than 18 months tracks (Spotify Fan Study).
3) Selling earlier tracks retains your streaming momentum getting in between releases.
When you have a lull in new releases, it’s possible you’ll discover your streaming numbers start to stagnate. That is the proper time to advertise a monitor out of your catalog.
This can stoke your streaming presence activating new and present listeners. In the end this boosts the Spotify algorithm in your favor whilst you put together new music.
4) A terrific tune is a good tune, no matter launch date
The mindset that solely new singles are price selling is shortsighted. The information exhibits that listeners don’t care when a tune was launched. They simply need to hear an amazing tune. A terrific tune will at all times join.
Take note, that is additionally true for playlist curators. When curators are reviewing a submission for placement, they’re specializing in the music, not the discharge date.
5) Introduce a brand new viewers to your greatest work
There is no such thing as a doubt some songs in your catalog should get extra publicity. Perhaps you launched the tune earlier than playlist or TikTok promo was out there otherwise you didn’t have the price range when it was launched.
Regardless of the motive, advertising and marketing one in every of these songs is a strong method to attain new listeners and produce them into your ecosystem. Selecting to submit your tune to curators or influencers is ideal for this.
1) Which earlier launch must you promote?
Methodology 1: Select a monitor that could be a confirmed performer.
Have a look at the preferred songs in your catalog that by no means obtained a correct promotional push. These songs have big upside potential for playlisting and TikTok promotion.
Methodology 2: Select a sleeper hit that has been flying beneath the radar.
A few of your greatest work could also be buried in your catalog and misplaced within the sauce on Spotify. These tracks are begging for a lift to stoke the algorithm and are an amazing alternative for pitching to playlist curators and TikTok creators.
Methodology 3: Select a tune that was forward of its time.
Have you ever put out a tune previously the place the fashion/style was only a bit too area of interest on the time of launch? Does it now match right into a style or fashion that’s at present trending? These current an amazing alternative.
2) When must you promote a earlier launch?
Regardless of which of the choices under matches you, your Spotify presence can seemingly profit from selling an older monitor now.
Methodology 1: Fill the gaps between recording new music
Everybody’s recording cycles are totally different, if it’s going to be some time earlier than you might have new music prepared, this doesn’t imply you have to be inactive within the music promotion recreation.
Methodology 2: Heat up and enhance your fanbase earlier than a brand new launch
In case you are planning to drop a brand new file within the subsequent 1-3 months, proper now will be the proper time to herald new listeners and enhance your Spotify presence. You’re basically priming your account for the following huge launch.
Methodology 3: Hold your streaming momentum stoked
With this technique, you may actually strive it anytime. The aim right here is to understand that you’re sitting on an arsenal of music that may be leveraged for a promotion that may maintain your streaming presence burning. For every artist, you may check and be taught what works greatest for you.
Trying to Promote your Music?
Attempt our Spotify Playlist Pitching and TikTok Music Promotion companies.