Artwork Honest Guidelines for Artists

An Artwork Honest could be a nice alternative to showcase your artwork observe and meet potential collectors face-to-face. Artwork Gala’s that welcome self-representing artists can help you present your work precisely the way you’d prefer to, and have each full management and duty for the presentation of your work throughout the confines of your stand. This Artwork Honest guidelines will assist you put together for such an occasion and take advantage of an thrilling exhibition alternative.

Above picture: StART Art Fair 2022



Selecting Which Artwork Gala’s to Apply to

At the moment, there’s a big array of artwork festivals that you may select to use to, lots of which welcome self representing stands, versus gallery stands. The benefit of that is that you do not want to pay fee on gross sales, however you will have to pay for a stand. You’ll additionally have to work to your gross sales; arranging transportation of artwork work, labels, pricing, selling your stand and presence on the honest, and so forth. In essence, you maintain every little thing, but when your efforts are profitable, you stand to have the chance to straight talk along with your viewers, meet your collectors, and take 100% of the gross sales.


Affordable Art Fair – Hampstead 2019


As a result of there are a variety of artwork festivals for artists that happen yearly and generally extra often around the globe at this time, it’s value doing all your analysis. To begin with take a look at the paintings that they’ve proven at their festivals prior to now, and ask your self whether or not the work you make is an effective match for the id of the honest. Are you able to see your work or prints sitting nicely among the many work they’ve offered on their web site or Instagram?


Print Fest
Picture credit score: © Kate Kirkwood


Some artwork festivals are extra eclectic than others – you would possibly come throughout festivals that deal in just one artform, e.g. unique prints or drawings, whereas different festivals such because the Different Artwork Honest have an array of every kind of visible artwork types. See how lengthy the artwork honest has been operating for (one which has absolutely established itself is extra prone to be higher organised, whereas a youthful honest may need extra reasonably priced stand costs). It’s additionally value having a look on the advertising and marketing for an artwork honest – even when your work is an effective match, that you must test if the worth stage matches along with your pricing to your personal paintings – and if not, are you ready to regulate your costs so that you simply don’t seem like underpricing or pricing your self out of the occasion? If you recognize earlier exhibitors, ask them about their expertise of the occasion prior to now.


Art Fair Checklist

Bath Art Fair
Picture credit score: Anna Barclay


One other consideration is the logistics. Will you be capable of transport your self and your paintings to the venue? If it’s too far-off to commute to and from all through the occasion and that you must keep in a single day, you’ll need to issue any lodging prices into your funds to see if collaborating within the honest is financially viable.


Getting ready a Profitable Artwork Honest Utility

Most of the finest artwork festivals will vet their functions with a view to choose a wide range of artists whose work will complement each other. Make an sincere utility – presenting work that may be a shut illustration of what you plan to take to the honest. If you happen to solely present work that you simply assume matches higher with the id of the honest however doesn’t precisely characterize what you make in the mean time, it received’t assist you and it received’t assist the honest organisers. When writing an artist assertion, be simple in describing what drives your work, and be concise. Organisers are likely to favour textual content that’s written within the third individual because it makes it straightforward for them to chop and paste into their advertising and marketing, however remember to learn any tips fastidiously to offer them what they need. Enthuse in regards to the ideas, supplies and processes that drive your observe (i.e. ‘Simmons revels within the big selection of results achieved with acrylic mediums and makes use of these to explain the drama of the British shoreline’) and it’ll assist you to create an announcement that’s full of life and fascinating. Concentrate on what units your paintings aside the place you may, and don’t make something up!


Art Fair Checklist

Bath Art Fair
Picture credit score: Anna Barclay


Deciding What to Present at an Artwork Honest

Keep in mind that until you’re a well-known artist, the artwork honest expertise typically presents your work to an unfamiliar viewers, and lots of the potential gross sales you make will probably be impulse buys. Subsequently if you wish to maximise the potential for gross sales my recommendation can be to take some smaller, decrease priced works which can be straightforward to take residence and in addition simpler for purchasers to resolve on. Nonetheless alternatively, you might not need your viewers to assume that you simply solely make small works, and if a big a part of your observe is portray big canvases, then remember to take a minimum of considered one of these as it’ll seize folks’s consideration and provides your stand a extra nicely rounded presentation of what you do.


Vital Further Extras

When you’ve determined what you need to present, you will have to contemplate tips on how to current the work. Is the honest a desk prime occasion, or will there be partitions that you may dangle your work on? It will affect how a lot work it would be best to take, and whether or not you need to present the work framed or unframed. A browser is a good way to current a bigger variety of unframed works.


Print Fest
Picture credit score: © Kate Kirkwood


Unframed work must be saved protected. You are able to do this by slotting it into plastic sleeves that may be saved in a portfolio, or you may again them with mountboard or foamboard and wrap with cellophane wrap, or slot them into polypropylene sleeves. You will want a craft knife or scalpel, a reducing mat and a steel ruler if wrapping in cellophane wrap from the roll, in addition to some some scotch tape (that is finest because it doesn’t age the best way common sellotape can).





For framed works, ready-made frames might help maintain prices down, though this solely works in case your items are customary sizes. Within the Jackson’s framing part one can find prepared made frames that match customary canvas and panel sizes. For any items which can be irregular in measurement, Jackson’s provide the Jackson’s Bespoke Body Builder, the place you may add a picture of your work and preview the way it seems to be in any of the mouldings accessible.


Art Fair Checklist

Jackson’s Handmade Board 696 Effective Grain Clear Primed Linen and Prepared-Made Body Set


Keep in mind to contemplate how the work will dangle. Mirror plates make work additional safe on the wall, but when it’s the type of honest the place works are taken away as they’re offered, you’ll have to maintain a screwdriver helpful for getting the work down once more! In any other case there are different hanging choices, comparable to image wire and string or a sawtooth hanger, which is hooked up to the again of an image after which hangs on a nail which is hammered right into a wall. A ruler with a spirit stage might help with getting photos hanging straight, though usually judging by eye is finest as generally venue partitions (particularly in older buildings) could be a little wonky and trigger optical illusions!




For desk prime festivals, discovering a method to create top in your desk may assist you to show extra work. Desk and show easels might help present work vertically, which makes it simpler to catch a passer-by’s consideration. Outdated bins, shelving models, and level of sale shows for retailers can be utilized to assist take advantage of your desk prime show.



Promotional Supplies

Enterprise playing cards will be a good way to maintain your work in folks’s minds after the honest – be sure you point out your web site, social media and call particulars on the cardboard. Greeting playing cards can double up as enterprise playing cards with contact data acknowledged on the reverse, and what’s higher is you may promote them! There are a lot of QR Code turbines on-line, and it may be a enjoyable method to get your viewers to go to your web site or social media platforms right away – merely create your QR code to hyperlink to your web site and print it out to place in your show.



Wrapping and Transportation

Biyomap Artwork Luggage and foam protectors will prevent a variety of time wrapping paintings for transportation compared to the much less eco-friendly various of bubble wrap. The artwork luggage can be found in a spread of sizes, and it takes seconds to slip framed and unframed works out and in of them. Nonetheless, should you’re going to let collectors take the artwork bag away with them, bear in mind to issue this price into your paintings value, or carry some bubble wrap in case of gross sales so you may maintain on to the artwork bag. Foam edges and corners provide additional safety if wanted. If you happen to order frames for supply from Jackson’s, maintain on to the packaging it is available in as it may be actually helpful for transporting work to artwork festivals.


Art Fair Checklist

Print Fest
Picture credit score: © Kate Kirkwood


Artwork Honest Guidelines

1. Analysis what artwork festivals are occurring when, ask contacts for his or her experiences of artwork festivals, test that the artwork honest web sites present pictures that align with what you make and value factors align along with your pricing. Think about too the transport prices and logistics of attending to the honest.

2. Make an inventory of deadlines and artwork honest dates for the occasions that curiosity you.

3. Make an sincere utility – displaying pictures that really characterize what it would be best to present. Write an announcement within the third individual (until in any other case instructed) that focuses on the themes and processes that you simply use in your observe.

4. Plan what you wish to present, taking a spread of labor and making you will have items which can be a spread of sizes and costs. Ask your self in case your stand will mirror your observe generally, and can it’s as eye-catching as doable.

5. Take into consideration how you’ll plan your show with loads of time, so that you’ve time to order any show supplies you want, in addition to framing.

6. Order enterprise playing cards and greeting playing cards (or you could possibly make your personal).

7. Create a QR code and print it out (you would possibly prefer to mount it on mountboard in order that it’s sturdy and reusable).

8. Order Artwork Luggage and foam protectors to suit the works you need to take to the honest.

9. Make labels for artworks if wanted – parcel tags can simply be hooked up to image wire on framed works, or in any other case you may print out labels and spray mount them to foam board or mountboard. Labels are normally hooked up to a nook on the entrance of unframed work, or on the reverse, utilizing a sticker.

Obtain and print the Artwork Honest Guidelines


Art Fair Checklist

Bath Art Fair
Picture credit score: Anna Barclay



Additional Studying

The Relationship Between the Artist and Their Supplies

Jackson’s Portray Prize 2022 Exhibition on the Reasonably priced Artwork Honest Hampstead

Jennifer Conner: Jackson’s Portray Prize 2022 Professional Decide

Methods to Create the Greatest Digital Images of Your Art work


Store Artwork Honest Supplies on