Lengthy gone are the times of inventory pictures that feels outdated, posed, and cliché.
At the moment, content material creators are diversifying their industrial portfolio with content material sorts that lean into relatable and actual moments. This shift is immediately impressed by the rising desires and calls for of the buyer market.
At 500px, we attempt to supply our Contributors with up-to-date insights on trending ideas and guides to top-selling content material. Taking pictures content material that speaks to the buyer market is an effective way to construct a salable portfolio. However as industrial photographers know—the idea is just half of the work. Executing a shoot is the place the inventive magic occurs. At 500px, we always remind Licensing Contributors to think about discovering their fashions and areas near dwelling. This protects money and time however can be an effective way to personalize your content material, share your passions, and take into account how your voice may be represented inside industrial promoting.
In case you have by no means experimented with this earlier than, and are curious how and the place to start, we encourage you to learn on and see how these 4 500px Licensing Contributors turned their lens on their very own pets to create genuine and real content material!
Sam Brockway is a 500px Ambassador and 500px Licensing Contributor. He has been utilizing his lovable golden labs in his wanderlust aesthetic content material for years.
Meet Baker and Poppy!
Pleasant, adventurous, and downright cute is what involves thoughts once we see his content material that includes his pup duo.
By incorporating his canine into his shoots, it permits the viewer to narrate extra simply to the picture and develop an emotional attachment. The connection to the picture virtually turns into second to the beautiful landscapes and areas within the background. There’s a entire psychology round utilizing animals in promoting—analysis has confirmed that utilizing animals creates a optimistic emotional response in shoppers. In keeping with Harvard Professor Gerald Zaltman, “95% of purchasing decisions are subconscious.”
The picture above is a superb instance of how utilizing an animal can break down boundaries inside your work. The picture illustrates ideas of rest, tenting, and provides a smidge of humor because the pup adopts a human motion. By that includes a canine and never a human, the picture offers us anthropomorphism—“an instinct that we have to give animals, as well as inanimate objects, human-like characteristics.” This system, when utilized in promoting, is extremely efficient and captivates audiences.
Don’t be timid in relation to including individuals into your scenes. The examples above present the fashions both wanting away from the digital camera, or their face is totally nameless. That is one other trick that Contributors could need to take into account, because it additionally helps shoppers visualize themselves because the nameless particular person and place themselves throughout the scene.
All of those pictures might have been captured with employed fashions and been staged all the way down to the final element, however they’re merely representations of Sam’s life. He travels round west America together with his companion as a contract photographer, capturing out of doors and journey content material. We love the authenticity that we always see from Sam!
Try this information on tips on how to enhance your panorama and wanderlust content material! How to take landscape photos that stand out to content buyers
Iza Lyson is a well known canine photographer from Poland who could be very expert on this style. Iza is a superb instance of a Contributor who combines her passions in her Licensing content material. Initially, Iza strictly shot canine pictures in her beautiful signature model, however after participating with 500px Licensing Quests and Briefs, Iza found her expertise for way of life content material. Naturally canine, particularly Opi, her fur child, turned the star of her shoots.
Iza’s portfolio is crammed with content material that includes on a regular basis moments incorporating Opi and his associates. From typical dog-centered themes, like tub time and walks, to extra inventive ideas akin to baking doggie Christmas cookies and yoga, Iza has surprised the 500px workforce along with her creativity and real content material!
Cooking is a superb idea for all Licensing Contributors to discover. Whether or not you might be new to Licensing, or a seasoned professional, take into account a shoot that narrates the method of getting ready a meal and having fun with it with household and associates, or packing it for lunch, and many others.
Additionally, take into account individuals who you realize which have totally different pursuits and passions from your self. Shadow them, and seize the small print of their story. We love Iza’s doggie yoga shoot seen beneath.
One other nice method to make saleable content material is to think about what’s trending within the client market. Iza does an amazing job of incorporating her each day life into her pictures, with inspiration from developments that customers need to see. Take a look at how she captures themes of sustainability and know-how all whereas utilizing her favourite muse.
Try these guides on tips on how to incorporate sustainability and know-how into your Licensing content material:
Olha Doobsh is a photographer primarily based in Spain. Her content material is exceptionally various, and she or he is continually increasing her portfolio. Her portfolio stands out as one which could be very well timed and related—a wonderful useful resource for newbie contributors to have a look at.
Olha shoots her rat Pepa. Pepa pops up on occasion in Olha’s shoots and we LOVE it!
Her content material that includes Pepa sometimes exhibits “a day within the lifetime of a rat” and that may be a completely good idea to seize for Licensing.
Olha captures candid photographs of herself, and her household, interacting with Pepa in life like and real methods.
See extra methods to include your furry associates on this information: Licensing photos of animals
Try these Licensing Contributors from our 500px Licensing Discord who took beautiful photographs of their pets for Licensing.
Niko Angelopoulos shot this picture of his candy Lina (beneath).
Say howdy to Django and Juancarlo from Pablo Reinsch (beneath).
Jaks is Trevor Tinker’s lovable Chihuahua-Terrier combine (beneath).
Be a part of our 500px Licensing Discord here.