How you can promote your new Christmas track

Christmas songs or “Vacation Music” could be a superb approach to not solely unfold vacation cheer to the world round, however to realize streams and new followers. Yearly, Christmas playlists crank tens of millions of streams

How to promote your new Christmas song
Cool Santa

Christmas songs or “Vacation Music” could be a superb approach to not solely unfold vacation cheer to the world round, however to realize streams and new followers. Yearly, Christmas playlists crank tens of millions of streams, and in case you are fortunate sufficient to get on considered one of these lists they will present greater than sufficient purchasing cash, after which some. Getting on these seasonal playlists may also be a good way to take care of month-to-month listeners on Spotify, because it’s little question there’s a typical lull in consideration in the course of the months of November/December. On this article, we cowl the perfect promotional strategies on your Christmas or Vacation impressed launch.

1) How you can get your track on Christmas playlists

That is by far among the best methods to advertise your vacation track. Particularly, Spotify playlists are essentially the most profitable and best to entry for artists. Whilst you can most undoubtedly do your personal analysis and attempt to seek out curators, it is not uncommon for them to be focused by tons of, if not 1000’s of artists. Operating a Spotify marketing campaign with Playlist Push is a good way to succeed in playlists which might be particular to Christmas and Vacation music, and it’s additionally a good way to succeed in playlist curators who’ve a spread of playlists that would characteristic such music. This may also enhance the Spotify algorithm to set off extra discovery on your track throughout Spotify.

Simply use our Playlist Promotion service to arrange a marketing campaign, add genres that suit your track, and remember to add the style “Christmas” or “Holidays”. We might additionally suggest including different particular genres (Indie, Nation, Pop, and so on) for the track as many curators who run playlists could be open to including Christmas themed music to their playlists.

Relating to getting on playlists there actually is not any higher service than Playlist Push.

2) Join with YouTube playlists

YouTube is a good place to get your track on Christmas and Vacation playlists, however it does require a little bit bit of additional detective work – simply seek for a related playlist on your track and compile successful record. For instance, in case you seek for “Indie Christmas Music”, click on on the playlist, then click on on the channel title to see their contact information. Right here you can probably contact them straight. See the instance under:

Instance of Playlist Push curator Faculty Music on YouTube

Now you’ll need to craft a really brief request and remember to give all related hyperlinks to your music in order that the curator can simply add your track. Most severe YouTube playlist curators can have an e mail or a particular hyperlink to submit your music to. These curators can simply get overloaded with submissions so remember to observe up.

3) Timing of your Christmas track.

It is very important begin doing this work for the vacation season as quickly as you possibly can. Early to mid-November is a good time to begin monitoring down these curators since they are going to be getting slowed down as we get nearer to Christmas and the top of the calendar yr. You possibly can all the time get on a Spotify playlist a couple of days earlier than Christmas, however as you possibly can think about as quickly as December twenty fifth passes, Christmas and Vacation music consumption drops to almost zero.

4) Unfold the cheer on TikTok.

Making a TikTok together with your Christmas music is a good way to interact a large viewers. Huge quantities of persons are residence with their households scrolling on their telephones! You possibly can request or inform the TikTok group so as to add your track to their very own Christmas or Vacation playlists. Additionally, one other nice approach to promote your Christmas sound on TikTok is to create a video that’s enjoyable to interact with and can result in individuals creating extra movies. Hiring Playlist Push to ship your track to TikTok influencers is a implausible approach to get TikTokers to make use of your track, which after all can result in extra streams on streaming providers like Spotify and Apple Music. Be taught extra about our TikTok campaigns go to our TikTok Promotion Web page.

5. Native retailers and eating places.

Most espresso retailers, eating places, and retail shops are all the time searching for new and related music to maintain their patrons joyful. You possibly can both create a Vacation playlist for a particular venue and share the hyperlink with their supervisor, or just ask them so as to add the track to their Spotify playlist in the event that they use Spotify for Manufacturers. These companies needs to be utilizing a correctly licensed overhead music firm, however you possibly can make certain that lots of them will not be.

6. Carry out at vacation occasions

When you’re a stay performer, benefit from the various vacation occasions taking place in your group this time of yr. From tree lighting ceremonies to workplace events, there are many alternatives to get your Christmas track on the market. And who is aware of, possibly you will even land your self a gig acting at Santa’s workshop!


Relating to on-line music promotion it may be arduous to seek out simply anybody who may also help with Christmas and Vacation promo. Hopefully, these methods provides you with a leg as much as unfold that vacation cheer. Additionally, keep in mind that having a Christmas track in your catalog is great and could be constantly promoted annually!

Seeking to Promote your Christmas Music?

Try our Spotify Playlists Promotion or TikTok Music Promotion service.