In Focus: Webinar recap – 500px

Final month, the 500px group hosted our second Licensing webinar in our In Focus sequence. In Focus dives deep into varied Licensing and industrial themes to interrupt down matters and ideas aimed to assist photographers develop their portfolios with content material sorts picture patrons are on the lookout for.

Ahema & Afia by Junior Asiama on

Mother and son on the beach by Olha Dobosh on

Our newest webinar, In Focus: Capturing realness in industrial pictures, detailed the significance of realness and authenticity in industrial promoting. The 500px group walked by varied phrases and buzzwords generally used, and illustrated find out how to shoot profitable content material for right this moment’s shoppers.

Man getting haircut at the barbershop. Professional barber at work by Volodymyr Melnyk on

“It’s an thrilling time,” says our Group Supervisor, Logan Bales. “We’re experiencing a turning level inside promoting. Gone are the times the place manufacturers and corporations can ‘pull the wool over shoppers eyes’ and rely solely on techniques. In the present day shoppers are extra educated and are particularly conscious of selling and promoting methods that had been traditionally used.”

What does this imply? Effectively, the buyer model relationship is altering drastically, and we see extra shoppers being verbal of their expectations and wishes. Shoppers need to see extra lifelike and on a regular basis depictions of individuals and life of their promoting. They need to cease chasing perfection and as an alternative give attention to world impacts and values. This has led to manufacturers and corporations adopting extra relatable and real branding that builds belief and transparency that buyers need to see.

One day of the family by Inga Marchuk on

Group of activists picking up litter in nature, environmental by Jozef Polc on

If you’re contemplating incorporating realness and authenticity into your industrial portfolio we extremely advocate you take a look at the recorded webinar on our 500px YouTube channel and obtain the PDF in our 500px Licensing Discord to consult with. You’ll study key phrases, see actual life promoting examples, and study our industrial shoot technique that will help you benefit from your photoshoot. Plus, the 500px group deconstructs varied demographics that will help you strategically plan your shoots, and we give ample content material sorts and shot lists to work from!

Take a look at the recorded webinar right here and ensure to affix our 500px Licensing Discord to remain updated on trending themes and webinars!

Not on 500px but? Click on here to learn about Licensing with 500px.